AI Sales Training for Teams
Sales training built around the way your team needs to sell.
No outside methodology to adopt. The Arena is built around your process, your buyers and your deals. It shows you what's actually working for your team, so you can make that the standard for every rep.
Built around your team, end to end.
How the Arena helps your team
Before you hire
Pre-Hire Sales Assessments
Don't make an offer before you know how a rep can sell. See how candidates stack up against your top reps before you invest in bringing on new talent.
Onboarding
Custom Onboarding Paths
Every new hire, trained effortlessly on your process. Adjustable by role, team, and market. Your new hires practice executing your process in interactive sales conversations instead of just memorizing the information.
On live calls
Live Call Analysis + Targeted Drills
Pinpoint each rep's specific gaps from their real calls, then track whether what they practice is transferring to live deals.
Before a big call
Deal Prep
Take the exact deal a rep is working on (the buyer, the situation, the dynamics) and practice the actual conversation before it happens.
1-on-1s and reviews
Rep Profiles & Team Analytics
See how your team actually sells. What each rep is great at and where they're weak, at a glance, for every rep and across the team. Every week, you also get written insights on each rep, so you walk into 1:1s knowing what to cover.
See Sales Rep Insights ↓
Every month
Skill-Production Reports
Know which skills are actually making an impact in your real pipeline. Every month, see how your team's skill scores line up with your production numbers, so you know exactly what to train on next.
Weekly insights on every rep
Every week, managers get a short write-up on each of their reps: what they did well, what kept coming up, and the specific moments from their practice sessions and real calls that show it.
- Know what to cover in every 1:1. Strengths and areas to watch for each rep, ready before Monday.
- Backed by what the rep actually said. Every point comes with the moments behind it, not just a score.
- Patterns, not one bad call. An area to watch only shows up when it repeats across the rep's week.
- Practice and live calls side by side. See when a rep handles something well in practice but differently on real calls.
- Track your coaching. Mark each rep's insights as reviewed or discussed, with your own notes.
A recent new-hire cohort
4x increase in conversion rate over past cohorts, in 4 months using the Arena
What changes when you have the Arena
The training you've always wanted
The Arena fits the training to your team, instead of fitting your team to the training.
See what's really happening
Get visibility on how training is going, what's happening on calls, and how each rep is doing on the skills and behaviors that matter to you.
It adapts to each rep
As practice sessions and live calls add up, the Arena automatically pinpoints each rep's specific weaknesses and shifts their training to strengthen them.
See what drives results
Skill scores line up against your production numbers, so you know which skills actually win deals for your team, and who's behind on them.
How the Arena compares to what you're using now
| Capability | Workshops / LMS | Manager role-plays | Generic AI role-play | Basic call recording | The Arena |
|---|---|---|---|---|---|
| Built on your sales process | ◐ | ✓ | — | — | ✓ |
| Reps practice real sales conversations | — | ✓ | ✓ | — | ✓ |
| Unlimited practice, no manager time needed | ✓ | — | ✓ | — | ✓ |
| Analyzes your real calls | — | — | — | ✓ | ✓ |
| Turns real calls into practice | — | — | — | — | ✓ |
| Tracks whether training transfers to live calls | — | — | — | — | ✓ |
| Ties skills to your production numbers | — | — | — | — | ✓ |
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FAQ
What sales leaders ask us
We already use a call recording tool. Why would we need this?
Keep it. The Arena doesn't record calls. We use the audio files or transcripts you're already capturing. Because the Arena is custom-built, it will tell you exactly what you want to know about a call, and it can automatically turn that call into interactive practice situations for your team.
Our process isn't fully written down. Can we still use it?
Yes. We'll map how your best reps sell today and build from there. Where there are gaps, we help you fill them.
Will my reps actually use it?
Reps use the Arena far more than most training platforms. On custom-built team accounts, 86% of reps still practice in the Arena after 3 months. They use it because it's built around their role and the real conversations they're having.
Does it work for different roles?
Yes. Training paths can be customized by role, team, and market. So SDRs, AEs, and account managers each train on the conversations they actually have.
How big does my team need to be?
The Arena is built for teams of 5 or more salespeople.
How is it priced?
A one-time setup to build your Arena, then monthly costs based on team size and usage. Talk to us to explore options and pricing for your team.
Let's talk
See how the Arena could work for your team.
A 30-minute walkthrough: the platform, how it would be built around your sales process, and whether it's a fit.
Selling on your own? Start practicing →